From Workshop to the Cloud: How Ningbo Enterprises Are Weaving Global Supply Nets

Correspondents: Wang Fei, Chen Yan, and Shi Ming

In an era of rapid trade globalization and heightened market volatility, enterprises are realizing that success depends not only on technology and talent but also on building resilient ecosystems and fostering innovation.

At the Sunawning Outdoor Sunshade Production Base of Ningshing Holdings Co., Ltd (hereinafter referred to asNingshing Holdings), a new batch of sunshade products destined for Europe is rolling off the assembly line. As a holding group that runs diversified yet highly specialized operations with a focus on circulation trade, Ningshing Holdings specializes in core product lines includingrubber shoes, apparel, plumbing and heatingsupplies, outdoor sunshade products, and fragrances. The company is ramping up investments in artificial intelligence technology and product R&D while exploring new export models to boost supply chain agility.

“To compete effectively in global resource allocation, we’ve upgraded our production systems and launched ‘Ningshing Cloud’, an innovative foreign trade service platform powered by Internet+ technology,” said Wu Yigang, Chairman of Ningshing Holdings. The Ningshing Cloud platform offers one-stop, “housekeeper-style” and full-process integrated foreign trade services, catering to both domestic small and medium-sized foreign trade enterprisesrequiring assistance with Customs clearance, logistics and related needs, and international buyers in search of stable and efficient procurement channels.The firm is also actively expanding its cross-border e-commerce operations, with bonded warehouses, general trade warehouses,cold storage facilities, as well as overseas consolidation and direct mail fulfillment centersspanning more than 20 countries. Under the targeted guidance of Haishu Customs, a subsidiary of Ningbo Customs, its subsidiary Ningshing Trading Group Inc. obtained Authorized Economic Operator (AEO) status in 2018, unlocking benefits such as international mutual recognition, clearance via fast track, and priority inspections.

As trade thrives on innovation, following Ningshing Holdings, GuangBo Group Stock Co.,Ltd. ( hereinafter referred to as GuangBo Group) is another example of dynamic expansion. Today, Guangbo Group operates across four major sectors, namelylight industrial manufacturing (including stationery), new materials R&D, cross-border trade and services, and heavy equipment manufacturing. Its products are popular and sold in more than 100 countries and regions through a worldwide integrated production and distribution network.

“We are committed to promoting cultural industries and producing high-quality cultural and creative products, with continuous advances in patent research and development as well as active participation in the revision and drafting of national product standards,” said Wang Junping, General Manager of GuangBo Group. “This year, centering on our traditional export goods, we have prioritized pushing our owned brands into overseas markets while accelerating the global rollout of IP-based products.”

To navigate intense global competition with greater agility and efficiency, enterprises are now practicing the transition from product export to ecosystem export. In response, Ningbo Customs has adopted a tailored approach, offering “Customized Enterprise-Specific Solutions” such as classification guidance and support in addressing technical trade barriers to specific enterprises. These measures are designed to not only facilitate Customs clearance but also help enterprises enhance their overall management capabilities. Besides, the Customs also develops detailed “credit profiles”for enterprises and provides end-to-end credit cultivation services, further expanding the coverage of AEO policy benefits to help qualified enterprises accesspriority clearance, and reduced inspection rates, etc.According to Ningbo Customs statistics, the city’s total import-export value reached 843 billion yuan during the first seven months of the year, rising 4.6 percent year-on-year. Notably, exports grew 8.3 percent to 571.91 billion yuan.