"I hope my cheese will soon find a robust market in China"

 

 

Reported by People's Daily journalists Ouyang Jie, Gu Chun, and Liu Junguo

"Come and experience the exquisite flavor of goat milk cheese—it's truly delightful!"

During the 4th China-CEEC Expo & International Consumer Goods Fair, Albanian entrepreneur JachoMechi passionately showcased his products at the Ningbo International Convention and Exhibition Center.

In Albania, JachoMechi operates a small enterprise with about 10 employees, focusing on sheep farming and goat dairy production. His products cater exclusively to the domestic market in Albania. In recent years, JachoMechi has recognized the growth potential in the Chinese market and has been eagerly anticipating the opportunity to export his goat milk cheese to China.

A few months ago, JachoMechi learned about an upcoming expo in China tailored specifically for CEE countries. He promptly registered to participate and began preparing the necessary formalities.

"The Chinese people are incredibly welcoming, the cuisine is delicious, and the market is vast,"JachoMechi remarked to reporters in newly learned Chinese.

"Mastering Chinese is crucial for me to successfully market goat milk cheese in China."JachoMechi, smiling as he noticed the dwindling samples of goat milk cheese on his plate, remarked,"Many people requested my contact information after tasting the cheese. I hope my cheese will soon establish a foothold in the Chinese market."

Festim, operating the neighboring booth, observed the growing crowd around JachoMechi's stall. He enthusiastically engaged passing visitors, inviting them to sample bread paired with his signature olive oil.

Recognized as a prominent olive-producing region, Albania holds a significant place on the global map. The Festim family has long specialized in cultivating olive trees and producing premium olive oil. "Our family owns several centuries-old olive trees, ensuring the exceptional quality of our olive oil,"Festim stated, expressing his aspiration to see his superior olive oil fetch a premium price in the Chinese market.

"We are grateful to the China-CEEC Expo for providing our products with the valuable platform to be showcased in China, enabling Chinese customers to taste and learn more about them. We look forward to seeing Albania's high-quality agricultural and food products showcased on the dining tables of Chinese consumers," said JachoMechi.

Trade in agricultural and food products has become a vital sector in China-CEE trade cooperation. As of now, 126 types of agricultural and food products from 14 CEE countries have secured market access in China, with 3,430 overseas agricultural enterprises cumulatively registered. Increasing numbers of CEEC agricultural and food products are entering the Chinese market, generating more opportunities for businesses in the region while offering Chinese consumers a broader range of choices.

People's Daily (Edition 12, May 26, 2025)

 

 

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            Disclaimer：The above content is translated from Chinese version of People's Daily. The People's Daily version shall prevail.