The "Guzi Economy" refers to an emerging consumption phenomenon encompassing the consumer culture and economic ecosystem surrounding 2D IP licensed merchandise. Derived from the phonetic transliteration of the English word "Goods", "Guzi" collectively describes ACG (Anime, Comics,Games) licensed merchandise including badges, display items, and collectible figures based on IP prototypes. In recent years, "consuming Guzi" (purchasing 2D IP derivative products) has gained significant popularity among younger demographics. This section outlines essential commodity classification guidelines for these "Guzi" products.
I. Metal Enamel Badges
Compact and versatile for personalization, metal enamel badges rank among the most sought-after merchandise categories. Circular badges dominate the market, with standard diameters ranging from 55mm to 90mm. Primarily constructed from tinplate, these items typically feature a tri-layer structure beyond the iron sheet base: The foundational layer consists of a reflective base layer utilizing metallic-finished paper as the background; the intermediate layer is a PET printed layer featuring display patterns; while the outermost protective overlay film serves both preservation and aesthetic enhancement purposes. The backside typically incorporates various pins as accessory components. Pursuant to General Rules for the Interpretation of the Harmonized System (GRI) 1 and 6, this commodity should be classified under HS Code 7117.1900.
II. Keychains
Comprising a key ring, chain, and pendant (charm) constructed from diverse materials, keychains frequently showcase printed designs depicting characters, props, or thematic elements on the pendant component. As the primary function of this commodity is key retention with the key ring serving as the principal functional component, classification shall be determined by the key ring's constituent material. For instance, per GRI 1 and 6: Steel-made key rings fall under HS Code 7326.9090; zinc alloy key rings under 7907.0090; and copper key rings under 7419.8099.
III. Cards
(I) Game Cards
Game cards are plastic cards shaped and sized like playing cards, featuring printed illustrations of characters and props along with scannable barcodes for identification purposes. This product is designed to be used with a dedicated plastic game belt. When inserted into the belt's card slot, the scanning component reads the card's barcode and produces audible feedback, with distinct sounds generated for different card insertions or operational commands. As an accessory to the gaming belt, these cards should be classified under HS Code 9503.0090 in accordance with General Rules I and VI of the Harmonized System for customs commodity classification.
(II) Mystery Card Box
A mystery card box refers to blind-packaged containers (boxes or bags) containing character-themed trading cards, with virtual character designs. These products feature identical external packaging containing randomized card designs. Consumers cannot ascertain specific card patterns or styles prior to purchase. The element of unpredictability and limited-edition releases creates an engaging experience, providing consumers with excitement and a sense of accomplishment during collection and ownership.
Chapter 49 of the Explanatory Notes to the Commodities and Subheadings in the Import and Export Tariff of the People's Republic of China stipulates: With very limited exceptions, this chapter covers various printed materials where patterns, texts, or illustrations determine their essential character and primary function. Note to Heading 49.11: This heading encompasses all printed materials not specifically covered by other headings in this chapter, including photographs and printed pictures; framed pictures and photographs should be classified under this heading when the pictorial content constitutes the primary characteristic of the article. Pursuant to General Rules for the Interpretation of the Harmonized System (GRI) I and VI, standard printed cards shall be classified under tariff subheading 4911.9100.
IV. Dolls and Models
(I) Stuffed Toys
Stuffed toys are plush fabric products filled with soft materials like cotton, typically designed with rounded contours based on virtual cartoon characters. These items possess notable decorative appeal and entertainment value through their endearing visual presentation. Pursuant to General Rules for the Interpretation of the Harmonized System (GRI) 1 and 6, this commodity should be classified under HS Code 9503.0029.
(II) Anime Figures and Model Kits
Scale models refer to collectible figurines predominantly made from resin, PVC (polyvinyl chloride), and ABS plastic, depicting characters from anime, video games, or sci-fi franchises. These also encompass thematic models representing vehicles, architectural structures, botanical specimens, insects, and prehistoric creatures. Manufactured through precision scaling of original prototypes, these models exhibit exceptional three-dimensionality with meticulous detailing and lifelike sculpting. Capable of faithfully recreating the distinctive features of characters or objects, they represent standardized mass-producible merchandise in the collectibles industry. Pursuant to General Rules for the Interpretation of the Harmonized System (GRI) 1 and 6, this commodity should be classified under HS Code 9503.0089.
Disclaimer：The above content is translated from Chinese version of China Customs Qiangguo Account. The China Customs Qiangguo Account version shall prevail.