China International Consumer Products Expo Kicks Off! Ningbo Enterprises Bring Central and Eastern European Specialties to the Expo

 

 

Central and Eastern European Specialty Commodities Perennial Pavilion at the fifth Consumer Expo. Photo by Correspondent Fu Chunyi

 

 

From April 13 to 18, the 5th China International Consumer Products Expo (hereinafter referred to as the Consumer Expo) was held in Hainan, attracting over 1,700 consumer companies and over 4,100 consumer brands from 71 countries and regions.

As the first national-level expo launched in China this year and the largest consumer boutique exhibition in the Asia-Pacific region, this year's Consumer Expo, themed "Share Open Opportunities, Co-create a Better Life," showcased global high-end consumer products and featured a series of supporting events spanning fashion, technology, health, culture, and more.

Bring Central and Eastern European Specialties to the Expo

As in previous years, Ningbo has once again brought a "miniature version" of the Central and Eastern European Specialty Commodities Perennial Pavilion to the Consumer Expo. The Perennial Pavilion at this Expo covers an area of 120 square meters, and 15 companies participate. It showcases a wide range of Central and Eastern European specialty products, such as alcoholic beverages, food, coffee, crystal, ceramics, daily chemical and beauty products, and wool textiles.

"From cloudy skies to tropical heat—it's like switching to 'summer mode' in an instant!" To get ready for the Consumer Expo, Lan Yue, General Manager of Ningbo Lantu Trading Co., Ltd., arrived in Haikou early on April 11 to scout the venue. She brought wines and chocolates from Greece and Slovakia, aiming to connect with more domestic distributors and expand the market for imported products.

As a five-time participant of the Consumer Expo, Chen Yi, General Manager of Ningbo Dijia Weida Trading Co., Ltd., set off for Hainan on April 12 to showcase a selection of products from her "shopping cart" to global buyers. These include Bulgarian rose essential oil skincare products and handcrafted lollipops from Romania. What excites her even more is that products from Solvex, a leading Bulgarian hair dye manufacturer, will be entering the Chinese market for the first time through the Consumer Expo.

"We have arranged to meet with Solvex's export manager at the Consumer Expo and have already ordered their products, which are expected to be air-shipped to Ningbo around the end of April or early May, so that consumers can try them out." "Next, we will invite new Bulgarian friends to come to Ningbo in May to attend the China-CEEC Expo and share open business opportunities," said Chen Yi.

Promoting Through the Consumer Expo

The Consumer Expo is not only a stage for the debut and premiere of global products, but also provides an important platform for Chinese companies to go global. A group of "smart" Ningbo enterprises has started using the Consumer Expo to promote sales, allowing imported goods to meet more people's pursuit of a better life.

"Hainan offers not only sunshine and sea breeze, but also the aroma of Czech cakes, the foam of draft beer, and the light and shadow of Bohemian crystals!" On the first day of the Consumer Expo, Zhang Peng, General Manager of Yashengxiang International Trading Co., Ltd. in Ningbo Free Trade Zone (FTZ), was quick to promote to his circle of friends the beverages, delicacies, and handicrafts he imported from Central and Eastern European countries like the Czech Republic and Slovakia.

"The Consumer Expo offers vast business opportunities for 'buying globally' and 'selling globally.' We will host a 'Sweet DIY' Prague chocolate-making activity at the Czech National Pavilion during this year's Consumer Expo, organize draft beer tasting in the Central and Eastern European Specialty Products Pavilion exhibition area, and give small gifts to attendees who share their experiences on social media, allowing more domestic consumers to experience the joy of 'shopping spree'," Zhang Peng told the reporter.

A representative from the Ningbo Imported Goods Center stated that in order to better showcase the economic and trade cooperation achievements between Ningbo and Central and Eastern European countries through the Consumer Expo, the Central and Eastern European Specialty Commodities Perennial Pavilion at the Consumer Expo has set up special areas such as a coffee interactive experience zone, a display area for exhibit samples, and a trade matching zone, providing both domestic and international merchants with a window to appreciate the unique charm of Central and Eastern European products.

Reporter Yan Jin from Ningbo Evening News, Correspondent Fu Chunyi

 

 

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  Disclaimer：The above content is translated from Chinese version of cnnb. The cnnb version shall prevail.